Streamr and Fysical to Partner to Reshape Human Location Data Market
Zug, Switzerland, May 1, 2018 – One of the world’s largest providers of human location data to the advertising industry is changing its business model in the wake of the Facebook scandal and is aiming to put consumers back in control by partnering with blockchain-backed data platform Streamr.
Founded 3.5 years ago, Singapore-based Fysical now sells some 15 billion location data points from mobile and IoT devices to chart how people move through cityscapes and commercial spaces.
This data is currently being bought by more than a thousand organisations from industries such as advertising, real estate, financial services businesses, academia, and organisations with interests in machine learning. Fysical co-founder Ben Smith, however, has now stated that it is time to change direction and allow consumers to reclaim and monetise the real-time data that is being generated about them from hundreds of mobile apps and other devices.
Smith will work with Swiss-based data monetisation platform Streamr to vend the data on its real-time data Marketplace, which will be launched at Consensus 2018 on May 16 2018. The two companies will also work together to create an easy-to-use permission mechanism that will give people the ability to deny the use of their data altogether, or if they choose, to ‘double verify’ data being produced about them. By double verifying their locations, people will increase the data’s reliability, creating a new standard in digital advertising and the location monitoring industry. They will also be able to share in the proceeds of monetisation.
Streamr’s CEO, Henri Pihkala, welcomed the partnership. “Streamr’s aim is to do data differently, and this partnership shows just that. We know that the IoT economy is already generating vast amounts of information about human behaviour. We have to make sure that this wealth of data isn’t captured by a select few data giants of the future because we don’t want to make the mistakes of the past. That’s why we’re putting Streamr Labs to work on ensuring we build something new from the ground up, that has the right values baked in from the start.”
“Facebook, Google and Amazon currently own the ‘online’ data world,” said Fysical co-founder Ben Smith. “The next frontier is ‘offline’ or physical world data. We think that decentralisation can allow us to tackle this next frontier the right way, rather than building giant monopolies with high privacy costs for consumers.”
“In the decentralised space, there has only been one model to allow consumers to own their data and that’s a consumer-first model, where companies provide a mobile app to consumers which allows consumers to make money from their data,” Smith continued.
“Most companies that offer such an app tout that they’re allowing consumers to finally claim their data and take it back from the data giants, but that’s not actually happening. Rather, these apps just create more data to sell with a consumer monetary kick-back and they do nothing to allow consumers to claim or own the data generated from the thousands of other apps and websites that still collect and sell their data. Fysical allows users to efficiently claim all of this data downstream at the aggregate marketplace level where it’s pooled, instead of just from one of the many sources creating it upstream.”
Smith added that Fysical’s mission was to become the industry standard for businesses to buy and sell location data, “while allowing consumers to claim their data from this B2B market”.
For more information please visit: https://www.streamr.com/
Streamr is based in “Crypto Valley”, aka Zug, Switzerland, but was born out of a Finnish company in Helsinki now named Data in Chains. The first version of the software that resembles the current Streamr vision was created for internal use in algorithmic high-frequency trading five years ago. Core team members all come from a financial background, being either quants, trading system developers, algorithmic traders and, in some cases, all of the above.
Streamr Crowdfunding officially closed on Oct 26 2017, and raised $30m in just over 24 hours.
Streamr already has functioning data analytics technology, a drag-and-drop visual programming user interface for fast prototyping and app creation, and smart contracting capabilities built on top of the Ethereum blockchain.
Scheduled for launch in Q2 2018, Streamr’s real-time data Marketplace will allow users to trade information over their P2P data network using the cryptographic token DATA as a means of payment.
Fysical is a decentralised location data market that provides a protocol for the transparent and compliant exchange of physical world data on the blockchain. Currently, Fysical trades more than 15 billion data points every month.
Fysical is fully functional and launched live on the Ethereum Mainnet in February 2018.
Fysical utilises the FYS token to facilitate all data and market services transactions as well as for decryption of datasets published to the blockchain.